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The Concert Authority

Posted: 8:53 p.m. Wednesday, June 3, 2009

Thursday June 4, 2009 

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By Stacey Taylor

 

 

CONVERSE ANNOUNCES
FALL 2009 MUSIC FOCUSED
PRODUCT COLLABORATIONS
WITH AC/DC AND METALLICA

 

 

NORTH ANDOVER, Mass.-June 2, 2009 - Converse launches its Fall 2009 collection of collaborations with legendary rock and metal artists AC/DC and Metallica. Iconic band graphics and visuals inspire this unique collection of Converse Chuck Taylor All Star shoe designs that celebrate two distinct bands that broke musical barriers and brought their inspired originality to music fans globally. With a rich musical heritage, Converse has collaborated with a wide range of groundbreaking artists and musical visionaries of the past, present and future.

AC/DC
In the 70's when rock-and-roll was fading and needed a jolt of power, AC/DC surged onto the scene, showcasing a sound that disrupted the status-quo. In the age of stadium rock, stripped down, pure rock-and-roll was rare, and that basic form of rock combined with AC/DC's thunderous bass, wall-of-sound guitars and arresting vocals was unheard of. The Fall 2009 AC/DC collection is inspired by albums and concert graphics, and is a showcase of a discography and visual history of one of the greatest rock bands of all time. Chuck Taylor All Star shoes serve as the canvas for amazing designs each with subtle detail and sonic graphics and logos.

Chuck Taylor All Star shoes are the foundation of the collection. A monochromatic black version is a simple, cool tribute to the landmark album Back in Black, complete with stitched band and album logos. Another model in ultra-premium leather includes "Back in Black" embossed on the upper, iced outsoles and a black band logo bumper on the shoe's sidewall. Graphics from Those About to Rock and the iconic image of Angus and the words "Lock Up Your Daughters" are both a rocker's dream. The Highway to Hell album rounds out the AC/DC Chuck Taylor All Star collection with a super premium high-top with the band logo both on a side bumper and visible through its clean iced-outsole.

AC/DC Chuck Taylor All Star high top shoes are available in black, black/multi, red/white and black AC/DC print canvas versions. Shoes in this collection have a MSRP of $50 - $80 and will be available nationwide at specialty retailers, department stores and online at www.converse.com beginning in June.

Metallica
Pioneers in the world of rock, Metallica tore up the metal scene from the get-go in the 1980s, and brought it back down to earth with an aggressive sound and a style that was antithetical to the excesses of rock music at the time.  Relentless, heavy and hard, the sound and style of Metallica not only changed metal; it made them one of the most influential bands of all time. Converse's collaboration with Metallica combines all of the speed and volume of the band, with the spirit of disruption and originality of the Chuck Taylor All Star shoe.

High-tops serve as the perfect backdrop for some of the most classic graphics and logos in music history.  Ride the Lightning album graphics look simple and clean with appliqué embossed patch graphics on the classic Chuck Taylor All Star sneaker.  Subtle details like logo tongue patches and midsole graphics take the band's iconography a step beyond.

Metallica Chuck Taylor All Star high top shoes are available in black/multi and white/black. Shoes in this collection have a MSRP of $50 and will be available nationwide at specialty retailers, department stores and online at www.converse.com beginning in July.

About Converse
Converse Inc. is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as "America's Original Sports Company"™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including premium lifestyle men's and women's footwear and apparel. Converse product is sold globally by retailers in over 160 countries and over 40 company-owned retail locations in the U.S. For more information, visit Converse on the web at www.converse.com.

 
 
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