The store would reportedly open in time for the holiday-shopping season at 7 West 34th Street, across from the Empire State Building.
“Same-day delivery, ordering online and picking up in store are ideas that are really catching on," Wells Fargo analyst Matt Nemer told The Wall Street Journal. "Amazon needs to be at the center of that.”
The report states that the store would carry limited inventory and provide nearby customers with same-day delivery as well as be a location for pickups, returns and exchanges of online orders.
The store will likely devote a large amount of its space to showcase Amazon's Kindle e-readers, Fire smartphones and Fire TV set-top boxes.
The Wall Street Journal reported that people "familiar with the company's thinking" have indicated that if the New York location is successful, the storefront concept could roll out to other U.S. cities in the future.