LinkedIn: What’s in it for my company?
First it was about you. Now it’s also about your company. Learn how businesses can use LinkedIn’s Company Pages to promote themselves on the network that targets business professionals. When users are on LinkedIn, they are in a business-frame of mind. They are there because they want to further their careers. How can your company help them “look good”? Learn to connect with professionals over the emotions surrounding “ambition” and more business relationships may come your way. Some neat stuff about the presenter, Laura Short.
Six years ago Laura Short could only blog in one-syllable words—as a mommy blogger using her infant daughter’s “voice.” Since then her vocabulary, but not her life, has returned to normal and she has launched the social media marketing strategies for a university, an online pet store and two tourism-based organizations. Today she is the website and e-marketing manager for the Fredericksburg Convention and Visitor Bureau. You can also find her on Facebook and LinkedIn. Please feel free to connect with her.
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